Family-owned and operated, NuNaturals found their “sweet” spot as makers of NuStevia, a premium line of plant-based stevia extracts and blends. “We have scoured the globe for the best-tasting, non-bitter stevia extracts available,” says Jake Sablosky, who operates the Eugene-based business alongside his parents, NuNaturals founders Warren and Paula. An alternative to sugar and artificial sweeteners, NuStevia has low to no calories and is available in everything from powders to syrups, perfect for sweetening beverages and baked goods. Healthy eating never tasted so good! You’ll find NuStevia in your Market Whole Health Department.

Dean Foor, owner of Entangled Biome in Eugene, has used his background in environmental engineering and fermentation science to good effect in creating SweeTinctures, an innovative line of probiotic-rich fermented hemp tinctures. These tinctures, available at Market of Choice, combine botanicals, adaptogens and mushrooms in a water-soluble metabolite form, easy to take with long-lasting effectiveness. Available in six varieties, SweeTinctures are made with ingredients from certified organic sources and in some cases are certified biodynamic, too. Elevate + Empower includes ashwagandha and red ginseng; Energy + Immunity features adaptogens; Belly + Brain relies on turmeric, ginger and black pepper; Helping Hand features aged, fermented hemp; Calm + Focus includes lion’s mane mushroom; and Rest + Renew features adaptogenic mushrooms and herbs. All are alcohol free.