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FOR IMMEDIATE RELEASE
April 20, 2017

Oregon grocer brings abundant choices and unique shopping experience
to the Goat Blocks at 10th & SE Belmont in Portland in May

PORTLAND, Ore. — Eugene-based Market of Choice will open a new grocery store on Thursday, May 25, 2017 at the Goat Blocks, a mixed-use development project in a historically industrial area of southeast Portland, that is being transformed into a revitalized neighborhood.

The Goat Blocks features upscale apartments, restaurants, a cider house and hardware store, with Market of Choice as one of the anchor retailers. It will be the only grocery store within a 1-mile radius and the fourth Market of Choice location in the greater Portland area. The Belmont store will employ approximately 130 people.

“We’re eager to join the southeast Portland community,” said Market of Choice CEO Rick Wright. “With all the new housing popping up in the neighborhood, we think our store will be an excellent fit.”

Opening day media tours & interviews:
When: Thursday, May 25th
Where: 1090 SE Belmont St., Portland

The new 26,000-square-foot market will feature a large produce selection, scratch-made baked goods, specialty cheeses, a beer and wine shop, whole health and bulk items, a full-service meat and seafood department, and a gourmet deli and kitchen offering take-away meals created by in-house chefs. It will also have a growler fill station and wine bar, as well as a juice bar.

Roll up-garage doors and a dining bar, in addition to outdoor seating, will make the market a gathering hub. Free underground parking and plenty of bike parking will be provided for customers’ convenience.

“We are very excited about everything the store has to offer,” says Store Manager Anthony Joos, who recently relocated his family from Eugene. “I’m looking forward to biking to work and getting to know the neighborhood,” he says.

Local to the core
Family-owned and operated in Oregon for more than 35 years, Market of Choice sources local products and services whenever possible. More than 65 percent of vendors are from Oregon, including 3,000 local farmers, ranchers and food producers. 

Eco efforts
In addition to recycling, the store will separate compostable food and landfill waste. The store will also feature eco-friendly operating components, such as LED lighting, as well as state-of-the-art glycol refrigerant, an organic compound that makes provides efficient heat and hot water reclamation. Learn more about Market of Choice’s eco efforts, here.

Community giving
Market of Choice supports many local and statewide organizations, with an emphasis on children and families. Through its partnership with the Oregon Food Bank, the company donates thousands of dollars each year through its Scan Program, by encouraging customers to add a $1, $5 or $10 coupon to their purchases, which is then donated to the food bank. Market of Choice also donates thousands of pounds of food that is nearing its expiration date, as well as prepared foods that would otherwise go to waste.

Market of Choice is a sponsor of the Doernbecher Freestyle Unveiling and Auction, which shines a spotlight on young patients chosen to work with Nike designers to create new shoe collections with the proceeds benefiting OHSU Doernbecher Children’s Hospital. Since its inception, the program has raised over $14 million. Market of Choice CEO Rick Wright is a Doernbecher Foundation board member. Learn more about the company’s community giving, here.

Employees are family
While growing their business over the years, the Wrights have provided mostly full-time jobs for thousands of people who receive higher-than-industry-average wages and benefits. Market of Choice employs more than 1,200 people at 11 stores, located in Bend, Corvallis, Eugene, Portland, West Linn and Ashland.

Over the years
1979 – Opened first store, a Thriftway Market in Cottage Grove, Ore.
1980s & 90s – Acquired more stores & operated under the Price Chopper name
2000 – Began conversion to Market of Choice name & image in response to customers asking for choices in conventional & natural products
    Adopted new slogan – Food For the Way You Live
    Renovated stores with new, modern décor
2003 – Opened store in the highly competitive market of SW Portland, Ore.
2006 – Opened two stores: one on Willakenzie Road in Eugene, Ore., followed by the store in West Linn, Ore.
2010 – Opened store in Corvallis, Ore.
2012 – Unveiled new central kitchen/distribution center in Eugene, Ore., paving the way for growth
2015 – Opened store in the Cedar Mill neighborhood of Portland, Ore.
2016 – Opened new store in Bend, Ore.; named one of the Best Grocery Stores of Central Oregon in The Source Weekly

Departments at a glance:
Bakery: Scratch-made baked goods from high-quality ingredients, as well as retail bakery items, such as gluten-free items, gourmet chocolates, candies and more.
Barista: Coffee drinks, tea, made-to-order smoothies and more.
Beer & Wine: Extensive beer and wine. Growler fill station with several on-tap choices, including beer, wine and cider. Wine bar for tastings.
Bulk: A variety of nuts, dried fruits, trail mixes, pastas, rice, grains, seasonings, honey, nut butters and more.
Cheese: The best of the best from Oregon and around the world, including cheeses, charcuterie, salts, vinegars, nuts, preserves and crackers.
Juice Bar: Formulated, freshly juiced fruit and vegetable blends, cold-pressed for maximum nutrition.
Grocery: Natural, organic, local, conventional and gluten-free choices, including affordable, high-quality staples and hard-to-find epicurean items.
Kitchen: Gourmet take-away entrées and sides. Sandwiches, salads, soups and wraps, pizzas, grill burgers, burrito bar, sushi station, poke and wok.
Meat & Seafood: Locally raised, natural and organic meats and West Coast-caught seafood. Pan-ready entrées, ground beef made fresh daily, in-store with quality cuts, as well as house-made sausages.
Produce: In-season organic and conventional choices from Oregon and around the Northwest, in addition to dried mushrooms and exotic produce.
Whole Health: Natural and traditional supplements, personal care items, dietary products, natural cosmetics, analgesics.



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