In her twenties, Sierra Thomas was navigating sobriety while maintaining a fast-paced career in the media and music industry. Outgoing and upbeat, Sierra wanted to enjoy social events without putting her wellbeing on the back burner. She noticed most non-alcoholic drinks on the market were packed with sugar, calories, and fruit concentrates. What’s more, ordering virgin drinks at venues, led many clients to assume she was expecting or ask the dreaded question, “why are you not drinking?”
Inspired by her vision for an inclusive non-alcoholic beverage, and encouraged by the support of her friends, family, and husband, Sierra followed her passion and Pink Cloud was born.
“Pink Cloud was created for those in sobriety, sober curious, or simply taking a night off, yet still want to enjoy the social side of drinking without the negative effects of alcohol,” Sierra says. “Our goal is to create inclusion and normalize sober drinking as a movement.”
Pink Cloud is a Premium Non-Alcoholic Functional Beverage with a swell of real tropical fruit juices (a nod to Sierra’s former life as a surfer and student at Hawaii Pacific University). Each can contains only 20 calories, 2 grams of sugar, and is packed with 30mg Broad-Spectrum Hemp and the “sunshine” vitamin (D).
When asked about the meaning of the name of her beverage, Sierra simply smiles and says, “Those who know, know.”
Sustainability is of the utmost importance to Sierra and part of Pink Cloud’s DNA. A 1% For the Planet member, Pink Cloud is committed to protecting our local beaches, waves and waters. Sierra has also invested in digitally printed cans for ease of recycling based on consumer feedback, moving away from shrink sleeve labels.