Purely Oregon, a new Market of Choice wine brand, will bring to our shelves distinctly Oregon wines crafted by our dynamic wine community. Every final blending and bottling will be a collaboration with our wine team to ensure every wine meets our expectation of quality and flavor decidedly Oregon. Our partner winemaker will change from time to time, so if a particular bottling brings a little extra smile to your face, be sure to pick up a few cases before it’s gone.
The first member of the Community Cellars family is John Grochau of Grochau Cellars. His first vintage as owner and winemaker at Grochau Cellars was 2002. Twenty years later, he continues to strive to make wines that are balanced, textured and expressive of place. John’s prior restaurant experience also shapes his wines, drawing on the perspective that wine is best paired with good food. Inspired by the diversity of the Willamette Valley’s soils and microclimates, Grochau sources fruit from organic and sustainably farmed vineyards. Grapes are hand-harvested, and wines undergo a slow, natural fermentation.
Working with legacy grape varieties in the Willamette Valley, John has crafted a Pinot Gris, a Rosé of Pinot Noir, a Chardonnay and a Pinot Noir as our first Community Cellars wines. All but the Pinot Noir will be available by mid-April across our stores, with the Pinot Noir ready by mid-summer, if not earlier. Be sure to keep up to date on our releases with your local Market of Choice Wine Steward.