Shannon Vetras first discovered the joy of Dani Naturals when she received a clean burning soy wax candle as a house warming gift. Much to her delight, Shannon found Dani Naturals’ scrubs, lotions and candles at the local grocery store in her new town of Bend, Oregon. When she learned that the owner of Dani Naturals was selling the company, Shannon took a leap of faith and bought the brand with the intent of keeping the integrity of the products.
Dani Naturals creates bath, body, hair and air care products that are handcrafted in Bend, Oregon using the best natural and organic ingredients, with irresistible scents from real essential oils. Their ingredients are mindfully sourced to be earth-friendly, vegan and always cruelty free. Also, Dani Naturals uses packaging that is sustainable and ecofriendly. But, overall, Dani Naturals are simple products that bring joy.
“It’s not overly-complicated, just a happy little product,” Shannon says.
Shannon is constantly trying to improve how the brand operates and why. Being open to ideas and recognizing the employees of Dani as the most important people in the company are her secrets to success.
“Our people keep us going,” She says.
Dani Naturals is also passionate about giving back to the community. That’s why they donate to Every Child, a non-profit organization that provides support for foster parents. They also support various other organizations focused on giving back to nurses, schools and the community.