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Coffee 101

Organic coffee is grown without the use of man-made fertilizers, pesticides or herbicides. It’s better for you, better for the environment and better for the workers who pick the beans.

Single Origin coffee comes from one region, meaning that many plantations from that region contribute to a coffee type. When you take only the best beans from a single region and roast them to perfection the coffee you get is truly remarkable.

Locally Roasted coffee travels a shorter distance, which means it is fresher and leaves a smaller environmental footprint. Oregon is home to many excellent roasters. We support local vendors, so you can too.

Shade Grown, a traditional farming method, is the most sustainable way to grow coffee beans. Trees provide shade, protecting the coffee beans from the scorching sun, while providing habitat for songbirds. The birds provide natural insect control, completing the circle. This sustainable method of farming uses little or no chemical fertilizers, pesticides or herbicides. Many organic coffees are shade grown.

Fair Trade guarantees to poor farmers organized in cooperatives around the world a living wage regardless of market volatility. The intent is to work with farms and their employees to help them move from a position of vulnerability to one of security and economic self-sufficiency. Fair Trade also encourages farmers to become stakeholders in their own organizations to achieve greater equity in international trade and promote sustainability.

Direct Trade builds on Fair Trade standards through an intimate and tangible relationship between the grower and the roaster. Roasters pay a verifiable price to the grower or the local coop that is at least 25 percent above the Fair Trade price. In return, the grower must be committed to healthy environmental practices and sustainable social practices. It’s a mutual investment of energy that promotes better quality, better return and long-term viability. Market of Choice is proud to carry coffee by Portland-based Stumptown Coffee Roasters, an internationally recognized micro-roaster committed to Direct Trade standards.