ABOUT MARKET OF CHOICE

We’re a passionate group of food-loving people who care about the communities where we live and work. Our skilled and experienced team is here to provide you the highest quality products and a truly unique grocery shopping experience. Whether you choose a vegetarian, vegan, flexitarian, pescatarian, plant-forward, paleo, keto or gluten-free lifestyle, you’ll discover thousands of natural, organic, conventional and locally sourced choices. It’s Food for the Way You Live!

Market of Choice

Rick Wright
Owner & CEO

Meet Rick Wright

As a family-owned, independent Oregon grocer since 1979, we understand the importance of shopping local and giving back. We started with a single store and have since grown to 11 stores, located in Bend, Corvallis, Eugene, Portland, West Linn, Medford and Ashland, Oregon.

Over the years, we’ve developed deep, meaningful relationships with farmers, ranchers, fisherfolk, and food and beverage producers across our great state. Because we want to see them succeed, we strive to inspire, mentor and assist them, as well as amplify BIPOC, LGBTQ+ and Women entrepreneurs. Together, we form a diverse, forward-thinking food community.

Today, we employ more than 1,400 Oregonians who have the opportunity to grow into highly skilled positions as managers and authentic craftspeople, whose mission is to provide a wide array of choices for every lifestyle. We love what we do.

I encourage you to learn more about our local commitment, community giving, careers and the people of Market of Choice. Stop in, say hello, and see what’s new.

Price Chopper Building
TIMELINE

OUR HISTORY – MARKET OF CHOICE

OUR HISTORY
MARKET OF CHOICE

1979 – Opened first store, a Thriftway Market in Cottage Grove.
1980s & 90s – Acquired more stores and operated under the Price Chopper name.
2000 – Began conversion to Market of Choice name & image in response to customers asking for choices in conventional & natural products. Adopted new slogan: Food For the Way You Live. Renovated stores with new, modern décor.
2006 – Opened two stores: one on Willakenzie Road in Eugene, followed by the West Linn store.
2010 –  Opened store in Corvallis.
2012 – Unveiled new central kitchen/distribution center in Eugene, paving the way for growth.
2015 – Opened new store in the Cedar Mill neighborhood of Portland.
2016 – Opened new store in Bend, named one of the Best Grocery Stores of Central Oregon.
2017 – Opened new store in SE Portland.
2021 – Opened new store in Medford.

Our Mission

Our mission is in our name: CHOICE. Market of Choice offers an extensive selection of the finest and freshest conventional, natural, organic and health-conscious products at affordable prices. We strive for a relaxing and enjoyable shopping experience with truly friendly people who care about the communities where they live and work.

Our Values

Superior Customer Service
Exceptional Quality & Freshness
Enjoyable Atmosphere
Honesty & Integrity
Equity & Inclusion
Teamwork
Resourcefulness
Competence
Quality of Life

Our Equity & Inclusion
Team Mission

Help everyone feel safe, respected and welcomed as a human being. Everyone is treated with dignity, so that all may experience equal opportunities in every aspect of our lives, especially as we work together.

Our Mission

Our mission is in our name: CHOICE. Market of Choice offers an extensive selection of the finest and freshest conventional, natural, organic and health-conscious products at affordable prices. We strive for a relaxing and enjoyable shopping experience with truly friendly people who care about the communities where they live and work.

Our Values

Superior Customer Service
Exceptional Quality & Freshness
Enjoyable Atmosphere
Honesty & Integrity
Equity & Inclusion
Teamwork
Resourcefulness
Competence
Quality of Life

Our Equity & Inclusion
Team Mission

Help everyone feel safe, respected and welcomed as a human being. Everyone is treated with dignity, so that all may experience equal opportunities in every aspect of our lives, especially as we work together.

Community Giving

Community Giving

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Good Food Collaboration

Good Food Collaboration

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Patty People of MOC

People of MoC

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