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Our History

About Market of Choice
Market of Choice offers a relaxing, enjoyable shopping experience and an extensive selection of natural, organic, conventional and local products at affordable prices. Staffed by friendly people who care about the communities where they live and work, Market of Choice has 11 stores in Oregon, located in Ashland, Bend, Corvallis, Eugene, Portland and West Linn. 

Our History at a Glance

1979 Opened first store, a Thriftway Market in Cottage Grove, Ore.
1980s & 90s Acquired more stores & operated under the Price Chopper name
2000 Began conversion to Market of Choice name & image in response to customers asking for choices in conventional & natural products
Adopted new slogan – Food For the Way You Live
Renovated stores with new, modern décor
2003 Opened store in the highly competitive SW Portland, Ore., market
2005 Launched the My Market campaign in December
2006 Opened two stores: one in January on Willakenzie Road in Eugene, Ore., followed by the West Linn, Ore. store in November
2008 Launched new website that garnered multiple awards
2010 Opened store in Corvallis, Ore.
2012 Unveiled new central kitchen/distribution center in Eugene, Ore., paving the way for growth
2015
Opens new store in the Cedar Mill neighborhood of Portland, Ore.
2016
Opens new store in Bend, Ore.; named one of the Best Grocery Stores of Central Oregon in The Source Weekly
2017
Opens new store at the Goat Blocks at 10th & SE Belmont in Portland, Ore.

What Makes Market of Choice unique

  • Supports local vendors, so that customers can too
  • Features fresh local, organic and conventional produce, specialty cheese shops, gourmet kitchens/delis, modern bakeries, in-house butchers
  • Hires trained chefs and bakers with creative license at each store; employs expert cheese, beer and wine stewards
  • Implements sustainability initiatives through its Eco Efforts, including new store construction, recycling and on-site composting, reusable/recyclable shopping bags and more
  • Supports local food banks through donations and Scan programs
Employees are family

The Wright family has provided jobs for thousands of employees over the years. Today, they employ more than 1,200 people and support thousands of farmers, ranchers and food and beverage producers throughout Oregon and the Pacific Northwest. The Wrights have earned a reputation among their employees for treating people right.