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Meet Rick

At Market of Choice, we believe every decision we make has a ripple effect, which is why we support more than 3,000 Oregon farmers, ranchers and food producers, so you can too. Iā€™m Rick Wright, CEO of Market of Choice. Family-owned and operated for more than 35 years, we've built our business on listening to our customers.

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Our vision is clear. Create a unique environment that fosters exceptional customer service, employee commitment, community involvement, operational performance, and financial results. A highly motivated and well-trained team will be key to achieving our vision.

Our mission is in our name: choice.

Market of Choice will offer a wide selection of the finest and freshest conventional, natural, organic, and health-conscience products at affordable prices. We will strive for a relaxing and enjoyable shopping experience with truly friendly people who care about the communities where they live and work. We believe we can best fulfill our vision and accomplish our mission by living these values daily:

Superior Customer Service
- resulting from great execution, a caring attitude, and a sense of urgency.

Exceptional Quality and Freshness - never settle for less than the best.

Atmosphere - create an environment that is safe, clean, challenging, and enjoyable.

Honesty - act openly, equitably, and consistently in all we do.

Teamwork - blend individual strengths and talents to achieve our shared vision.

Resourceful - minimize waste and pursue improvements to reduce costs and preserve our natural resources.

Competence - perform our jobs effectively, and being informed and excited about our products and services.