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Organically Grown Whole Red-Ripe Seedless Watermelons

Cool and refreshing, watermelon makes warm weather days supremely satisfying.

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Del Monte Gold Premium Pineapples

Great for young bodies and the young-at-heart, pineapple is rich in manganese, a trace mineral that promotes strong, healthy bones. Create a tropical salsa for fish, or add it to salads, smoothies and baked goods.

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Fresh-Squeezed Juice

Market of Choice Orange Juice gets its luscious taste from the freshest Valencia and Hamlin oranges. In your Market Produce Department, each citrus is cut and carefully squeezed by our powerful juicer imported from Valencia, Spain.

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Organically Grown Kale

Known for its exceptional nutrients and abundant flavor, kale is one of the healthiest vegetables on the planet. A single cup contains a generous dose of calcium and antioxidants vitamins A, C and K.

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Phil Jessie

Meet Phil

The oldest of eight kids, growing up on a bucolic farm near picturesque Fern Ridge Lake, Phil Jessie’s work ethic and appreciation for fresh-picked produce budded early in life. As Produce Manager of our Franklin store, Phil still holds fond memories of sinking his teeth into juicy pears and crisp apples picked fresh from his family’s orchard.

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Step into the produce department at Market of Choice and you will find the very best of both worlds. Fresh and colorful, your Market offers both conventional and organic produce side by side.

When we say variety, we mean it. During peak seasons, you can find in excess of 400 different produce items. Choose from 20 different kinds of apples, a dozen different types of berries, tomatoes and fresh herbs. We even have those hard-to-find items for your most exotic recipes. Nowhere is "choice" more evident than in our produce department.

We are lucky to live in a place that produces such an abundance of fruits and vegetables, whether its locally grown berries, apples, melons, stone fruits, lettuce, corn or pumpkins. We develop close relationships with our growers. And we get great satisfaction knowing that we help support those farms and their employees, so that you can too.

Local Vendors Videos

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The Produce Blog

  • Gene Versteeg, Produce Buyer and Merchandiser, has been in the produce business for 30 years. He’s an artist of sorts. His medium? Fruits and vegetables. You’ll find his work beautifully displayed at each store. To learn more about the local, conventional and organic offerings at Market of Choice, read Gene’s blog.
    Read the blog

Produce Dept. Special

  • Organically Grown Whole Seedless Watermelons

    A great source of vitamins A and C, watermelon has zero fat and no cholesterol.

    69¢ lb

    GOOD THRU 4/15 – 4/21/14

The Produce Blog

  • Organically Grown Whole Red-Ripe Seedless Watermelons
    Cool and refreshing, watermelon makes warm weather days supremely satisfying. Create slushy drinks, sensational salads or guest-worthy appetizers that will tempt your taste buds.

    Watermelon with feta and mint
    1 c watermelon, cubed