My Market

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Organically Grown Heirloom Tomatoes

An outstanding source of lycopene, tomatoes contain powerful antioxidants. But it’s the beautiful hues, terrific textures and fantastic flavors that define these old-fashioned favorites.

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Pink Lady Apples

Blushing Pink Lady apples are the first apples to blossom and the last to be harvested. That extra time on the tree gives these apples their sweet taste, succulent crunch and famous color.

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Organically Grown Winter Squash

Choose from 10 different kinds, including Butternut, Delicata, Spaghetti, Kabocha, Acorn and more.

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My Market, My Orange Juice

Market of Choice Orange Juice gets its luscious taste from the freshest Valencia and Hamlin oranges.

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Phil Jessie

Meet Phil

As Produce Manager of our Franklin store, Phil still holds fond memories of sinking his teeth into juicy pears and crisp apples picked fresh from his family’s orchard.

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Home | PRODUCE

Step into the produce department at Market of Choice and you'll discover the very best of both worlds – both conventional and organic produce side by side. Nowhere is "choice" more evident than in our produce department. During peak seasons, you can find in excess of 400 varieties of produce. We even have those hard-to-find items for your most exotic recipes.

We are lucky to live in a place that produces such an abundance of fruits and vegetables, whether its locally grown berries, apples, melons, stone fruits, lettuce, corn or pumpkins. We develop close relationships with our growers, and we get great satisfaction knowing that we help support local farms and their employees, so that you can too.

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The Produce Blog

  • Gene Versteeg, Produce BuyerGene Versteeg, Produce Buyer and Merchandiser, has been in the produce business for 30 years. He’s an artist of sorts. His medium? Fruits and vegetables. You’ll find his work beautifully displayed at each store. To learn more about the local, conventional and organic offerings at Market of Choice, read Gene’s blog.
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Produce Dept. Special

  • Organically Grown Large Hass Avocados
    Organically Grown Large Hass Avocados

    Nutrient-dense avocados have just 50 calories per serving and nearly 20 vitamins and minerals.

    2 for $3

    GOOD THRU 2/9 - 2/15/16

The Produce Blog

  • Organically Grown Heirloom Tomatoes
    04.02.16
    An outstanding source of lycopene, tomatoes contain powerful antioxidants. But it’s the beautiful hues, terrific textures and fantastic flavors that define these old-fashioned favorites. Grown from seeds passed down from generation to generation, these tomatoes…
    Read more...