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Tender Green Asparagus

Fiber, folate and vitamins A, C, E and K distinguish this javelin-shaped veggie, which is perfect for a variety of recipes.

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Rising C Ranches Heirloom Navel Oranges

This variety comes from family-owned Rising C Ranches, grown by people who believe that waiting makes for a more flavorful fruit.

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Hothouse Bell Peppers

With their artfully shaped glossy exteriors and fleshy insides, bell peppers are loaded with nutrients. Packed with vitamins A, B1, B6, C, E and K, these beauties also contain fiber, folate and potassium.

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Orange Juice

Nutritious and made on site, it’s a fresh and delicious way to get your daily dose of vitamin C.

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Phil Jessie

Meet Phil

As Produce Manager of our Franklin store, Phil still holds fond memories of sinking his teeth into juicy pears and crisp apples picked fresh from his family’s orchard.

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Step into the produce department at Market of Choice and you will find the very best of both worlds. Fresh and colorful, your Market offers both conventional and organic produce side by side.

When we say variety, we mean it. During peak seasons, you can find in excess of 400 different produce items. Choose from 20 different kinds of apples, a dozen different types of berries, tomatoes and fresh herbs. We even have those hard-to-find items for your most exotic recipes. Nowhere is "choice" more evident than in our produce department.

We are lucky to live in a place that produces such an abundance of fruits and vegetables, whether its locally grown berries, apples, melons, stone fruits, lettuce, corn or pumpkins. We develop close relationships with our growers. And we get great satisfaction knowing that we help support those farms and their employees, so that you can too.

Local Vendors Videos

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The Produce Blog

  • Gene Versteeg, Produce Buyer and Merchandiser, has been in the produce business for 30 years. He’s an artist of sorts. His medium? Fruits and vegetables. You’ll find his work beautifully displayed at each store. To learn more about the local, conventional and organic offerings at Market of Choice, read Gene’s blog.
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Produce Dept. Special

  • Organically Grown Chard

    Sauté Red, Green or Rainbow chard with garlic and onions until tender for a healthy and simple side dish.

    1.99 ea

    GOOD THRU 3/20 - 4/2/15

The Produce Blog

  • Tender Green Asparagus
    Sing the praises of spring!

    One of the first vegetables to signal the start of spring, fresh asparagus is simple to prepare and packed with nutrients. Fiber, folate and vitamins A, C, E and…