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Produce Blog

Gene Versteeg, Produce Buyer and Merchandiser, has been in the produce business for 30 years. He’s an artist of sorts. His medium? Fruits and vegetables. You’ll find his work beautifully displayed at each store. To learn more about the local, conventional and organic offerings at Market of Choice, read Gene’s blog.



When the weather turns warm, nothing compares to the taste of luscious melons. Slice several varieties and toss in a few more of your favorite fruits, such as pineapple, watermelon and blueberries to create a colorful, taste-tempting salad that welcomes the sun-kissed days of summer.

Choose from Orange Honeydew, Crenshaw, Canary, Santa Claus, Galia, Hami and more.

99¢ lb

Good Thru 6/26 - 7/9/15

An outstanding source of lycopene, tomatoes contain powerful antioxidants. But it’s the beautiful hues, terrific textures and fantastic flavors that define these old-fashioned favorites. 

Slice into these show-stopping fruits and discover the culinary possibilities!

Use them to create colorful salads, serve atop sandwiches or burgers, or drizzle with olive oil and balsamic and enjoy with a variety of cheeses and crusty bread.

Tip: Pick heirlooms that are somewhat firm to the touch, keep at room temperature, and enjoy within a couple days.


Nature’s candy, fresh pineapple satisfies even the strongest sweet craving.

Great for young bodies and the young-at-heart, this tropical fruit is rich in manganese, a trace mineral that promotes strong, healthy bones. Create a fruity salsa for fish, or add it to smoothies and baked goods.

Did you know: Hawaii might be famous for this delicious tropical fruit, but its true origin is Brazil and Paraguay.

Sweet and succulent, peaches and nectarines beckon warm, sunny days.

These golden fruits please more than the palate, they also help your heart, providing nearly 25% of the daily recommended intake of potassium, a mineral important for maintaining healthy blood pressure and cholesterol levels.

Enjoy whole as a snack, or halve and grill with balsamic vinegar, then sprinkle with crumbled blue cheese.
A low-calorie source of folic acid and potassium, asparagus is packed with nutrients! One of the most versatile veggies, it can be added to pizza, omelets, salads or soups. Or serve alongside your favorite entrée. It can be steamed, boiled, roasted, grilled and paired with fish, chicken, pork or steak – take your pick!


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Produce Dept. Special

  • Organically Grown Seedless Whole Watermelons

    Juicy and sweet, watermelon makes a healthy treat any time of day.

    69¢ lb

    GOOD THRU 6/30 - 7/6/15

Produce Blog Listing