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Produce Blog

Gene Versteeg, Produce Buyer and Merchandiser, has been in the produce business for 30 years. He’s an artist of sorts. His medium? Fruits and vegetables. You’ll find his work beautifully displayed at each store. To learn more about the local, conventional and organic offerings at Market of Choice, read Gene’s blog.



Enjoy the many health benefits from significant amounts of antioxidants and phytonutrients found in these dark, leafy greens. Loaded with nutrients that may protect against heart disease and cancer, these powerful veggies also boost your intake of fiber, vitamin C, folic acid, vitamin K, calcium, iron and potassium.

Sauté Red, Green or Rainbow chard with onions and garlic until greens are tender for a simple and delicious side!

2 bunches for $3

Good Thru 4/17 - 4/30/15
Fresh, leafy kale earns its superfood reputation from its abundant vitamins and calcium. Use it to create soups, salads and crunchy baked chips. Or try our online recipe for Beef Fillet with Bourbon and Mushroom Sauce on Kale and Roasted Potatoes.

Versatile, nutritious and delicious! Choose from Purple, Green or Lacinato.

Storage tip: Keep unwashed kale refrigerated in an airtight container 3-4 days. To revive limp kale, simply trim the stems and soak in tepid water for 5 minutes.


Sing the praises of spring!

One of the first vegetables to signal the start of spring, fresh asparagus is simple to prepare and packed with nutrients. Fiber, folate and vitamins A, C, E and K distinguish this javelin-shaped veggie, which is perfect for a variety of recipes. Simply steam, roast or grill to perfection. Or add these succulent spears to risotto, quiche, pasta and more. They also make excellent appetizers when wrapped with prosciutto or phyllo. Enjoy every delicious bite!
You're bound to bring back childhood memories when you bite into these big, beautiful heirloom oranges. This variety comes from family-owned Rising C Ranches, grown by people who believe that waiting makes for a more flavorful fruit. They don't pluck these "old line" heirloom oranges at the first sign of maturity the way many growers do. They wait until the sugar surges for optimum taste. Juicy and seedless, it's quite possibly the perfect orange. Slice and serve for breakfast, or enjoy as a midday snack.


Color your life healthy!

With their artfully shaped glossy exteriors and fleshy insides, bell peppers are loaded with nutrients. Packed with vitamins A, B1, B6, C, E and K, these beauties also contain fiber, folate and potassium. A wonderful combination of tangy taste and crunchy texture, they are a healthy way to add color to your meals. Slice them for snacks, stir-fries or fajitas.

Choose Red, Yellow or Orange.

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Produce Dept. Special

  • Organically Grown Valencia Oranges

    Roll these succulent citruses on a countertop to soften, cut in half, then twist atop a juicer for a refreshing beverage any time of day.

    99¢ lb

    GOOD THRU 4/17 - 4/30/15

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