As I worked this afternoon, I thought about customer service and recalled a lesson taught to me years ago by a very successful, very honest guy in sales that I’ve known for a while.

The lesson was simple: Give the customer what they want.

Seems like an easy enough concept, but so often we, as sales people, can find ourselves trying to up-sell or steer them toward the sale item or just give them what we think they need. I think it’s even more important to listen to find out what the customer wants and find the best match for them, whether it’s wine or beer.

One of the fun parts of my job is finding exactly what the customer is after. Even better is when they come back and tell you, “That beer was amazing, I’ve never tasted anything like that.”

In my short time here, I have learned that if you give customers what they’re after they will trust your judgment and the next thing you know you have regulars and referrals. This whole concept is really the Market of Choice way.
 
“Sales are contingent upon the attitude of the salesman - not the attitude of the prospect.”  ~W. Clement Stone
 
Cheers!